Do pet owners actually use loyalty programs?

Yes. Pet owners are some of the most consistent repeat buyers in retail. A loyalty program gives them an extra incentive to keep coming to your shop instead of ordering online.

What kind of rewards work best for pet shops?

Popular pet shop rewards include free treats, discounts on premium food brands, grooming product samples, and percentage discounts on accessories and toys.

Can I use Fedele for grooming services too?

Yes. If your pet shop also offers grooming, you can award points on both product purchases and grooming services. Everything runs through the same app.

Fedele for Business is the app that lets you create a point based loyalty program to attract and retain customers. Fedele App is the free companion app for your customers, where they can track points and redeem rewards with ease.

Do I need special hardware or equipment?

No — all you need is a smartphone. Fedele works entirely through the app: you scan your customers' barcodes with your phone camera. No POS integration, no card printers, no extra hardware required.

Is there a free plan?

Yes, you can use Fedele for free with up to 5 customers. Upgrade to Pro anytime to unlock unlimited customers and priority support.

How does billing work?

Simple pricing, no surprises. Choose a plan that fits your business, and upgrade only when you're ready to grow. You can cancel or change plans anytime.

How do my customers sign up?

Your customers download the free Fedele app from the App Store or Google Play. They create an account in seconds, and their unique barcode is ready to scan at your register immediately. No registration forms, no email collection required — just a quick download and they are in your loyalty program.

Reward the pet owners who keep coming back

Create a points-based loyalty program for your pet shop in minutes. Pet owners are loyal by nature — give them a reason to stay loyal to your store.

Get Started

Reward the pet owners who keep coming back

Recurring purchases, recurring points

Pet food and supplies are bought regularly. A loyalty program turns these recurring purchases into a steady stream of points and rewards that keep customers with you.

Compete with online retailers

Give pet owners a reason to buy in-store instead of online. Personalized rewards and the convenience of earning points on every visit make the difference.

Zero setup complexity

No hardware, no integrations. Scan your customer's barcode at checkout with your phone and the points are added instantly.

How pet shops use Fedele

Monthly food buyer

Chiara buys kibble and toys for her dog every month. With Fedele she collects points and redeems snacks and accessories for her four-legged friend.

Multi-pet household

A customer with two cats and a dog shops at your store every two weeks. Points add up fast, and they redeem rewards on grooming products or premium treats.

Seasonal and specialty items

Pet owners buy seasonal gear — winter coats, summer cooling mats, holiday treats. Points from these purchases carry forward, keeping them loyal year-round.

How it works

GET IT ONGoogle Play Download on theApp Store

Download the "Fedele App for business" app

Download and start for free — no credit card required. Create your personalized loyalty program in just a few minutes and you're ready to reward your customers.

Invite your customers to download Fedele

Customers sign up through the Fedele app and automatically receive their unique barcode.

Scan and reward

Recognize your customers instantly: scan their barcode and reward them in less than 10 seconds.

Simple, transparent pricing

Start for free, upgrade when you're ready to grow.

Will a loyalty program pay off? Try our ROI calculator!

Starter

Free

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Up to 5 customers
Fedele for Business app
Custom rewards
Barcode scanning
Welcome bonus

Get started

Pro

€49,99/month

Billed annually at €599,99

Save ~15%

Unlimited customers
Fedele for Business app
Custom rewards
Barcode scanning
Welcome bonus
Listed on the Fedele map
Priority email support
Cancel anytime