Fedele vs Loyaltify: Honest 2026 Comparison

Fedele vs Loyaltify: A Side-by-Side Comparison

Looking for a platform to create a digital loyalty program for your business? Fedele and Loyaltify are both solutions designed for restaurants, cafes, salons, gyms, and shops. Both focus on simplicity, but they work in different ways. Here's a detailed comparison to help you choose.

What is Loyaltify?

Loyaltify is a cloud-based loyalty platform that lets you create digital loyalty cards saved in Apple Wallet and Google Wallet. Customers don't need to download a dedicated app — the card is added directly to their phone's wallet. Loyaltify offers points, stamps, prepaid balance, and membership tiers, with automated push notifications, email, and SMS.

The platform includes a scanner app for businesses (available on Google Play) and integrates with email marketing services like Mailchimp, SendGrid, and Brevo.

What is Fedele?

Fedele is a business-focused loyalty platform that lets you create and manage your own points-based loyalty program from scratch. You design your rewards, set your rules, and manage everything from your smartphone. Customers use the free Fedele companion app to collect points, redeem rewards, and discover participating businesses via barcode scanning.

Feature Comparison

Pricing Comparison

What Each Loyaltify Plan Includes

Starter (€19/month) — Unlimited customers, 1 card design, 1 location, unlimited team members, card design customization, multilingual support, review and feedback collection, location-based push messages, basic analytics.

Growth (€39/month) — Everything in Starter + up to 4 card designs, up to 4 locations, custom form fields, tiered membership system, referral program, push notification marketing, automated push notifications.

Advanced (€79/month) — Everything in Growth + up to 10 card designs, up to 10 locations, email and SMS marketing, third-party integrations, Webhook and API access, priority support.

Fedele keeps it simpler: free forever on the Starter plan (up to 5 customers), then $59.99/month for unlimited customers with no limits on locations or designs. Loyaltify starts at €19/month but limits you to 1 location and 1 card design; to get email/SMS marketing and integrations you need the €79/month plan.

Loyalty System: Customizable Points vs Preset Cards

Another important difference is how the loyalty program works.

Fedele uses a fully customizable points system: you define how many points customers earn per dollar spent and create multiple rewards at different thresholds in the same program. For example: 50 points = free coffee, 100 points = 20% off, 200 points = free dinner. The customer chooses when and which reward to redeem.

Loyaltify offers 7 preset card types to choose from: digital stamps, cashback points, prepaid balance, single-use coupons, membership card, cash cashback, and discount card. Each card type has a fixed mechanic: the stamp card rewards on completion, the cashback points card accumulates points for discounts or items. More options, but less flexibility within each program compared to Fedele's open points system.

The Approach: Dedicated App vs Wallet Pass

The main difference between Fedele and Loyaltify is how customers interact with the loyalty program.

Loyaltify doesn't require the customer to download an app. The loyalty card is saved in Apple Wallet or Google Wallet, and it's always accessible from the phone. This reduces initial friction — no app to install.

Fedele has a dedicated customer app (iOS and Android) that offers a richer experience: beyond collecting points and redeeming rewards, customers can discover new businesses on the map, view their transaction history, and manage all their loyalty programs in one place. The app creates a direct channel between the business and the customer.

When to Choose Fedele

Fedele is the right choice if you:

• Want to start for free with a forever-free plan
• Prefer that customers have a dedicated app with map, history, and all programs in one place
• Want flat, transparent pricing for unlimited customers
• Don't want complex setup or third-party integrations
• Want your business to be visible on the Fedele map to attract new customers
• Need a solution ready in minutes from your smartphone

When to Choose Loyaltify

Loyaltify makes more sense if you:

• Prefer that customers don't need to download an app and use Apple/Google Wallet instead
• Need advanced automations with email, SMS, and push notifications right away
• Want to segment customers with a built-in CRM and targeted campaigns
• Need integrations with Mailchimp, SendGrid, or Brevo for marketing
• Want to offer membership tiers with different card designs per level

The Verdict

Fedele and Loyaltify are both solid loyalty platforms for small businesses, but with different approaches.

Loyaltify focuses on wallet cards (Apple/Google Wallet) and advanced marketing automations. It's a good choice if you already have an email marketing strategy and want to integrate loyalty with your existing stack.

Fedele focuses on simplicity and a dedicated app experience. It has a forever-free plan, flat pricing with no surprises, and a map that helps customers discover your business. It's the ideal solution if you want to get started right away with no complications.

If you want a simple loyalty program with a dedicated app and no upfront costs, Fedele lets you get started in minutes — for free.

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