Fedele vs Satispay Business: Loyalty Programs Compared

Fedele vs Satispay: Which Loyalty Solution is Right for Your Business?

Satispay has become one of Italy's most popular payment apps, and with the launch of Satispay Points, it now offers a loyalty component too. But does a payment app with added loyalty features compete with a dedicated loyalty platform like Fedele? Let's break it down.

What is Satispay?

Satispay is primarily a mobile payment platform used by over 5 million users and 400,000 merchants in Italy and Europe. In addition to payments, Satispay has introduced Satispay Points — a loyalty program where customers earn points for every euro spent through the app, redeemable for cashback and discounts.

For merchants, accepting Satispay payments is affordable: transactions under 10 EUR are free, and transactions of 10 EUR or more cost just 0.20 EUR.

What is Fedele?

Fedele is a dedicated loyalty platform that lets you create a fully customizable points-based loyalty program for your business. You define your rewards, set point values, and manage everything from the Fedele for Business app. Customers use the free Fedele companion app to collect points via barcode scanning and redeem rewards.

Feature Comparison

Feature	Fedele	Satispay
Primary purpose	Loyalty program management	Mobile payments
Loyalty model	Custom points-based program	Satispay Points (per-euro earning)
Reward customization	Full control — your rewards, your rules	No — generic cashback/discounts from Satispay
Your brand	Your program, your identity	Satispay's ecosystem
Customer data ownership	Yes — you own your data	Limited — Satispay controls the data
Works without payment integration	Yes — standalone loyalty	No — requires Satispay payment
Barcode scanning	Yes	No — payment-based only
Hardware required	None — smartphone only	None
Free plan	Yes — up to 5 customers	Included with Satispay merchant account
Availability	Worldwide	Primarily Italy and Europe

The Key Difference: Ownership

This is the most important distinction between the two platforms.

With Satispay, the loyalty program belongs to Satispay. Customers earn "Satispay Points" — not your points. The rewards are generic cashback defined by Satispay, not custom rewards tailored to your business. Your customers associate the loyalty experience with Satispay, not with your brand.

With Fedele, you build your own loyalty program. You choose the rewards, you set the rules, and customers associate the experience with your business. When a customer opens Fedele, they see your program — not a generic points system.

Pricing Comparison

	Fedele Starter	Fedele Premium	Satispay Business
Loyalty cost	Free	From $59.99/month	Included (no separate cost)
Transaction fees	None (loyalty only)	None (loyalty only)	Free under 10 EUR / 0.20 EUR above
Setup costs	None	None	None

When to Choose Fedele

Fedele is the right choice if you:

Want a loyalty program with your brand identity — not a generic points system
Need custom rewards tailored to your business (free products, discounts, exclusive perks)
Want to own your customer data and relationships
Don't want your loyalty program tied to a specific payment method
Want your customers to think of your business when they think of loyalty — not a payment app

When to Use Satispay Points

Satispay Points makes sense if you:

Already accept Satispay payments and want a simple add-on at no extra cost
Are okay with generic cashback rewards defined by Satispay
Don't need a branded loyalty experience
Want to benefit from Satispay's large user base and multiplier promotions

Can You Use Both?

Absolutely. Many businesses accept Satispay as a payment method and run Fedele as their dedicated loyalty program. They're not mutually exclusive:

Satispay handles the payment
Fedele handles the loyalty relationship

This way, customers get the convenience of Satispay payments plus a personalized rewards experience from your business through Fedele.

The Verdict

Satispay is an excellent payment platform, and Satispay Points is a nice bonus for merchants already in the ecosystem. But it's not a substitute for a dedicated loyalty program.

If customer retention and repeat visits are important to your business, a purpose-built loyalty platform like Fedele gives you the control, customization, and brand ownership that a payment app add-on cannot match.

Start with Fedele's free plan and see the difference a dedicated loyalty program makes.