Fedele vs Stocard: Which Loyalty App is Better for Your Business?

Fedele vs Stocard: A Side-by-Side Comparison

If you're a small business owner looking for a loyalty solution, you've probably come across both Fedele and Stocard. While both apps deal with loyalty, they serve very different purposes. This guide breaks down the key differences so you can make the right choice.

What is Stocard?

Stocard is a consumer-facing digital wallet that lets users store all their existing loyalty cards in one app. Acquired by Klarna in 2021, Stocard now serves over 50 million users across 40+ countries. It's essentially a card organizer — customers scan their physical loyalty cards into the app so they don't have to carry them around.

For businesses, Stocard offers advertising packages where brands can promote offers to Stocard's user base through cost-per-click or cost-per-purchase campaigns.

What is Fedele?

Fedele is a business-focused loyalty platform that lets you create and manage your own points-based loyalty program from scratch. You design your rewards, set your rules, and manage everything from your smartphone. Customers use the free Fedele companion app to collect points and redeem rewards via barcode scanning.

Feature Comparison

Feature	Fedele	Stocard
Purpose	Create your own loyalty program	Store existing loyalty cards
Target user	Business owners	Consumers
Loyalty system	Points-based with custom rewards	Stores third-party cards
Custom branding	Yes — your program, your rules	No — generic card storage
Barcode scanning	Yes — built-in for point collection	Yes — for card storage only
Customer analytics	Yes	Only for enterprise advertisers
Push notifications	Coming soon	Yes (for consumer offers)
Hardware required	None — smartphone only	None
Map visibility	Listed on the Fedele map (Premium)	No business listing
Free plan	Yes — up to 5 customers	Free for consumers

Pricing Comparison

	Fedele Starter	Fedele Premium	Stocard Business
Price	Free	From $59.99/month	Custom (advertising model)
Model	Self-service	Self-service	Enterprise sales
Setup costs	None	None	Varies
Trial	Free plan forever	Free plan to start	Contact sales

When to Choose Fedele

Fedele is the right choice if you:

Own a small or medium business (cafe, restaurant, salon, gym, retail shop, pharmacy, bookstore)
Want to create your own loyalty program with custom rewards
Need a simple, affordable solution that works from your phone
Don't want to deal with POS integrations or hardware
Want to own your customer relationships and data

When to Choose Stocard

Stocard makes more sense if you:

Are a large retail brand with an existing loyalty program and want to reach Stocard's 50M+ user base through advertising
Want to run targeted promotions to a broad consumer audience
Have the budget for enterprise-level advertising campaigns

The Verdict

Fedele and Stocard solve fundamentally different problems. Stocard is a consumer app — it helps people organize loyalty cards they already have. Fedele is a business tool — it helps you create a loyalty program from scratch.

If you're a small business owner who wants to start rewarding your customers today, without complicated setup or enterprise pricing, Fedele is built exactly for that. You can start for free and upgrade when you're ready.