Spain's beauty and hair salon market is one of the most fragmented in Europe. Tens of thousands of independent peluquerías, barberías, and centros de estética compete on personal relationships and word of mouth. The customer who feels seen by name comes back. The one who feels like a number doesn't.
A digital loyalty program is not a substitute for that personal touch — it is a way to scale it. According to Bain & Company, a 5% increase in customer retention can boost profits by 25% to 95%. For a salon where the average service runs between EUR 15 and EUR 80, retention is the engine of profitability.
This article compares the loyalty apps that work for Spanish salons in 2026: Fedele, Stocard, Stamp Me, and Square Loyalty. The aim is a side-by-side analysis of features, pricing, Spanish-language support, and limits — not a subjective ranking.
What to look for in a loyalty app for salons in Spain
- Points-per-euro-spent: a coloration at EUR 70 and a haircut at EUR 18 should not earn the same reward
- No extra hardware: the front desk already has enough on it
- Spanish-language interface: for staff and clients
- Free plan or low entry cost: independent salons run on tight margins
- Custom rewards: free wash, complimentary treatment, prepaid package — the program needs flexibility
- GDPR compliance: required in Spain and the EU
- Apple Wallet support: useful for the iPhone-using portion of your clientele
Quick comparison
| Feature | Fedele | Stocard | Stamp Me | Square Loyalty |
|---|---|---|---|---|
| Type | Points-based loyalty | Card wallet | Stamp cards | POS-integrated loyalty |
| Free plan | Yes (5 customers) | Free for consumers | No | No |
| Spanish interface | Yes | Yes | Limited | Yes |
| Custom rewards | Unlimited | N/A | Stamp model only | Yes |
| Hardware needed | No (smartphone only) | N/A | Optional NFC StampPod | Square hardware |
| Apple Wallet | Yes | Yes | Yes | Yes |
| Starting price | EUR 0/month | Free | From ~EUR 22/month | From $45/month + Square |
Detailed reviews
1. Fedele
Best for: Spanish salons that want a smartphone-only points program with a free plan to start.
What it does: Fedele is a dedicated loyalty platform for small businesses. The receptionist scans the client's barcode from the salon's iPhone or Android, enters the service amount, and points apply automatically. No tablet, no separate till.
Key features:
- Points per euro spent with custom ratios
- Barcode scanning under 10 seconds
- Unlimited custom rewards (free wash, complimentary head massage, prepaid color package)
- Map visibility — clients in the area find your salon via the app
- Welcome bonus for new members
- No hardware
- Apple Wallet support on the customer app
Pricing: Free plan at EUR 0/month for up to 5 customers. Pro at EUR 49.99/month (annual EUR 599.99) or EUR 59.99/month monthly billing.
Strengths:
- Genuinely free to start, no credit card needed
- Spanish and English interface
- GDPR compliant
- Points-per-euro fits varying service prices (haircut vs. coloration vs. full package)
- Apple Wallet on iPhone
Limitations:
- Free plan capped at 5 customers (designed as a real test)
- No POS integration (works standalone — by design)
2. Stocard (now part of Klarna)
Best for: Clients who want all loyalty cards in one digital wallet.
What it does: Stocard is a consumer wallet. Clients scan their existing cards and store them on their phone. It does not let salons create a loyalty program.
Pricing: Free for consumers. No merchant product.
Strengths:
- Polished consumer wallet
- Spanish interface
- Free
- Apple Wallet integration
Limitations:
- You cannot create a loyalty program for your salon with Stocard
- No merchant tools, analytics, or rewards engine
- After the Klarna acquisition, focus shifted to payments and shopping
3. Stamp Me
Best for: Salons that want a stamp card model — every visit earns a stamp toward a fixed reward.
What it does: Stamp Me digitizes the stamp card. Clients earn one stamp per visit via QR code, and the reward unlocks at a set count.
Pricing: From ~EUR 22/month (Lite plan). Free trial available.
Strengths:
- Stamp metaphor is familiar
- 4.9-star App Store rating cited
- Apple Wallet support
- Push notifications and Birthday Club on higher plans
Limitations:
- Stamp model is unfair when service prices vary widely (a haircut at EUR 18 vs. a balayage at EUR 120 should not earn the same stamp)
- English-first interface and support
- No free plan
- StampPod NFC hardware needed for some validation flows
- Smaller user base in Spain than international markets
4. Square Loyalty
Best for: Salons already running Square POS for payments.
What it does: Square Loyalty is an add-on to Square POS. Clients earn points automatically at checkout. The pass can sit in Apple Wallet.
Pricing: From $45/month, on top of Square processing fees.
Strengths:
- Frictionless if you already use Square
- Automatic point accrual at the till
- Apple Wallet support
- Spanish interface
Limitations:
- Locked to Square POS
- $45/month on top of existing Square fees
- Cannot be used standalone
- Limited customization vs. dedicated loyalty platforms
Which loyalty app should a Spanish salon pick?
The deciding factors for most Spanish salons: speed at the front desk, fairness across service prices, and cost.
Choose Fedele if:
- You want a free plan to test before committing
- Points per euro spent matters more than stamps
- Spanish interface and GDPR compliance are required
- You do not want to add hardware to the front desk
- Apple Wallet on iPhone matters to your clients
- You want clients in the neighborhood to discover you via the app's map
Choose Square Loyalty if:
- You already run Square POS
- Automatic points at checkout outweigh customization
- You can absorb $45/month on top of Square fees
Skip Stocard:
- It is a consumer wallet. You cannot create a salon loyalty program with it.
Choose Stamp Me if:
- Your services are uniformly priced (single haircut menu, one-treatment model)
- You can absorb ~EUR 22+/month
- English-first interface is acceptable
The bottom line
The right loyalty app for a Spanish salon scales the personal relationship that already keeps your chair full. Points should reflect the service value. The interface should speak Spanish. Hardware should not crowd the front desk.
Fedele was built to fit that brief. Free to start, no hardware, Spanish interface, points per euro. Try it with your next ten regulars.
FAQ
What is the best loyalty app for salons in Spain?
Fedele is the strongest fit for most Spanish salons: free to start, points per euro, no hardware, Spanish interface, GDPR compliant, Apple Wallet on iPhone.
Can a small peluquería in Spain run a loyalty app for free?
Yes. Fedele has a permanent free plan for up to 5 clients, with all core features and barcode scanning at no cost. No credit card required.
Are loyalty apps for salons in Spain GDPR compliant?
The major platforms — Fedele, Stocard, Stamp Me, Square Loyalty — comply with GDPR. Always review the privacy policy of the platform you adopt.
Stamps or points: which works better for a Spanish salon?
Points per euro spent are fairer when service prices vary (haircut vs. balayage vs. spa package). Stamps work when every visit is essentially the same transaction.
Do salons in Spain need extra hardware for a loyalty app?
Most platforms do not. Fedele, Stocard, and Square Loyalty work from the smartphone camera. Stamp Me may require StampPod NFC for some validation flows.
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