Choosing a loyalty app for your Spanish business in 2026 is harder than it should be. The market mixes international platforms, Spanish-friendly tools, free apps, and enterprise software. Most claim to be the right choice, but few were designed for the day-to-day reality of a Spanish hostelería or retail SMB.
This article compares the most relevant platforms for the Spanish market in 2026: Fedele, Stocard, FiveStars, Stamp Me, and Square Loyalty. The aim is not a subjective ranking — it is a side-by-side look at features, pricing, Spanish-language support, ease of use, and limits, so you can make an informed call.
In Spain, Android dominates with around 68.94% of the mobile market and iOS sits near 30.73% (StatCounter, March 2026). Both platforms matter, so an app that runs natively on both wins.
What to look for in a loyalty app for the Spanish market
Before comparing platforms, here are the criteria that matter for an SMB in Spain in 2026:
- Points-per-euro-spent system — the fairest model for any business size
- No extra hardware — the smartphone you already own should be enough
- Spanish-language interface — for both the merchant and the customer
- Free plan — to test before committing
- Barcode scanning — fast, works on any smartphone camera
- Local visibility — let new customers find you through the app
- GDPR compliance — required in Spain and the EU
- Customer support — responsive, accessible, ideally in Spanish
The 5 best loyalty apps in Spain: detailed comparison
1. Fedele
Type: Native mobile app (iOS + Android) for points-based loyalty programs Target market: Spanish small and medium businesses Languages: Spanish, English, Italian
Fedele is a mobile-first loyalty platform built for SMBs that want a professional program without complexity. Everything runs on points per euro spent. The merchant scans the customer's barcode from their own phone, enters the amount, and the system calculates points automatically. No tablet, no till tied to a single POS.
Key features:
- Points per euro spent with configurable ratio
- Unlimited custom rewards
- Barcode scanning (award points and redeem rewards)
- Built-in map for business visibility
- Welcome bonus for new members
- Merchant dashboard with customer stats
- No additional hardware required
Pricing:
- Free plan: EUR 0/month, up to 5 customers, all core features
- Pro plan: EUR 49.99/month (billed annually at EUR 599.99) or EUR 59.99/month (monthly billing), unlimited customers, priority email support
Strengths:
- Spanish-language interface, available in EU markets including Spain
- Permanent free plan to start without risk
- No hardware to buy: your smartphone is enough
- Flexible points system, fits any sector
- Map visibility helps pull in new customers
- Setup in under 10 minutes
Limitations:
- Free plan capped at 5 customers (designed as a real test)
- No direct POS integration (designed to run independently)
2. Stocard (now part of Klarna)
Type: Digital wallet app for existing loyalty cards Target market: Consumers who want to digitize their physical loyalty cards Languages: Spanish, English, and many others
Stocard, acquired by Klarna in 2021, lets consumers digitize existing loyalty cards by scanning the barcode and storing them on their phone. With over 60 million users globally, it is one of the most downloaded apps in the category.
Features:
- Digitize existing loyalty cards (barcode scan and storage)
- Digital wallet for all your loyalty cards in one place
- Offers and promotions from brand partners
- In-app payments via Klarna integration
Pricing: Free for consumers. Businesses cannot create loyalty programs through Stocard.
Strengths:
- Huge global user base
- Convenient for shoppers with many loyalty cards
- Free
- Spanish interface available
Limitations:
- Not a platform for creating loyalty programs: you cannot launch your own program
- It is a tool for the consumer, not the merchant
- No points system, no custom rewards, no merchant analytics
- Does not generate new customers or visibility for your business
- Klarna's acquisition shifted focus to payments and online shopping
3. FiveStars (now part of SumUp)
Type: Loyalty + marketing automation + payments Target market: US small businesses with budget for an integrated stack Languages: English (primary)
FiveStars combines loyalty, automated marketing campaigns, and payments. It uses a customer-facing touchscreen at the till and runs SMS and email outreach automatically.
Features:
- Automated marketing campaigns (SMS + email)
- In-store touchscreen for customer check-in
- Customer mobile app
- Win-back automations
- Merchant analytics dashboard
Pricing: From $299/month, annual contracts typical.
Strengths:
- Comprehensive marketing automation
- Strong US presence (14,000+ businesses cited by SumUp)
- Customer mobile app with push notifications
Limitations:
- $299/month is steep for most Spanish SMBs
- Requires dedicated touchscreen hardware
- Spanish-language support is limited
- US-centric — not built around the Spanish market
4. Stamp Me
Type: Mobile app for digital stamp/visit-based loyalty programs Target market: Small businesses globally (strong in Australia, UK, US) Languages: English (interface and support primarily in English)
Stamp Me is an Australian platform that digitizes the classic stamp card. Customers earn digital stamps per visit or purchase and unlock a reward after a set number of stamps. The customer app holds a 4.9-star rating on the App Store.
Features:
- Digital stamps (visit-based system)
- Merchant dashboard
- Push notifications and SMS
- StampPod NFC validation device
- Birthday Club campaigns and automations
- Email integration
Pricing (in EUR, approximate):
- Lite plan: ~EUR 22/month — unlimited users, 1 location
- Medium plan: ~EUR 37/month — automations, push, advanced analytics
- Large plan: ~EUR 74/month — multi-location, API access, white-label
Strengths:
- Mature platform with years of operation
- High App Store rating (4.9)
- Solid automation features in higher plans
Limitations:
- Interface and support primarily in English — friction for Spanish-speaking customers
- Stamp/visit model, not points per euro — less fair to higher-spending customers
- No free plan
- Some plans need StampPod NFC hardware
- User base concentrated in Australia, UK, and US, not Spain
5. Square Loyalty
Type: Add-on loyalty inside the Square POS ecosystem Target market: Businesses already using Square for payments Languages: Spanish, English, and others
Square Loyalty is an add-on to Square POS. Customers earn points automatically at checkout. The pass can sit in Apple Wallet on iPhone, and points apply directly through the existing Square checkout flow.
Features:
- Native integration with Square POS
- Automatic point accrual at the till
- Apple Wallet support
- Customer enrollment via phone number
- Reporting in the Square Dashboard
Pricing: From $45/month, on top of Square processing fees.
Strengths:
- Frictionless if you already run Square
- Automatic points — no extra scan
- Apple Wallet support
- Customers don't need a separate app
Limitations:
- Locked to Square POS — you must run Square for payments
- $45/month on top of existing Square fees
- Limited customization vs. dedicated loyalty platforms
- No standalone use without Square
Head-to-head comparison: summary table
| Feature | Fedele | Stocard | FiveStars | Stamp Me | Square Loyalty |
|---|---|---|---|---|---|
| Type | Dedicated loyalty app | Card wallet | Loyalty + marketing | Stamp-based loyalty | POS-integrated loyalty |
| Points system | Yes (per euro spent) | No | Yes | No (stamps/visits) | Yes |
| Custom rewards | Unlimited | Not applicable | Yes | Limited to stamp model | Yes |
| Free plan | Yes (5 customers) | Free (consumer side only) | No | No | No |
| Monthly price | From EUR 0 | N/A for merchants | From $299 | From ~EUR 22 | From $45 (+ Square fees) |
| Spanish interface | Yes | Yes | Limited | No (predominantly English) | Yes |
| Spanish support | Yes | Limited | Limited | No | Yes |
| Hardware required | None (smartphone) | N/A | Touchscreen | Optional StampPod NFC | Square hardware |
| Barcode scanning | Yes | Storage only | Phone number check-in | QR code | Phone number check-in |
| Map visibility | Yes | No | No | No | No |
| Create loyalty program | Yes | No | Yes | Yes | Yes (Square only) |
| GDPR compliant | Yes | Yes | Yes | Yes | Yes |
| Spanish market focus | Yes | No (global) | No (US-centric) | No (English-speaking) | Yes |
Which loyalty app should you pick for your Spanish business?
The right choice depends on your context. A quick guide:
Choose Fedele if:
- You want a dedicated, professional, flexible loyalty program
- You prefer points per euro spent
- You need a Spanish interface and support
- You want to start free and pay only when you scale
- You don't want extra hardware
- You want new customers to find you through the app's map
Choose Square Loyalty if:
- You already run Square for payments
- You want loyalty automatic at checkout
- You don't mind being locked into one POS
Don't choose Stocard if:
- You want to create a loyalty program for your business — Stocard is a consumer wallet, not a merchant tool
Choose Stamp Me if:
- You serve mainly English-speaking customers
- You prefer the stamp card metaphor over points
- You need advanced automations and push
Choose FiveStars if:
- You operate in or target the US market
- You have $299+/month for an integrated marketing stack
- You can deploy and maintain dedicated hardware
Our analysis
For Spanish SMBs in 2026, the loyalty market splits in two: solutions designed with Spain in mind, and international tools adapted (or not) for it.
Stocard is not a merchant solution — it is a consumer wallet. You cannot create a loyalty program inside Stocard.
Stamp Me is solid technically, but English-first interface and stamp-only mechanics make it a worse fit for Spanish customers than a localized points-based platform.
FiveStars is overbuilt and overpriced for most Spanish SMBs, plus its US focus shows in the language and hardware story.
Square Loyalty is clean if you already run Square. If you don't — or you prefer not to lock loyalty to a single POS — you'll want a standalone option.
Fedele is the platform built for SMBs that want a modern, flexible, accessible loyalty program. The free plan lets you test with real customers at zero risk. Points per euro is the fairest, most motivating mechanic. The smartphone in your pocket is the only tool you need.
FAQ
What is the best loyalty app for small businesses in Spain?
Fedele is the strongest fit for most Spanish SMBs: free to start, points per euro, no hardware, Spanish interface, native iOS and Android apps for both merchant and customer.
Are there free loyalty apps for businesses in Spain?
Yes. Fedele has a permanent free plan with up to 5 customers, unlimited custom rewards, and barcode scanning at no cost. No credit card required.
Do loyalty apps in Spain need to be GDPR compliant?
Yes. Spain follows the EU's GDPR. Any loyalty platform you adopt must process customer data lawfully. The major platforms — Fedele, Stocard, Stamp Me, Square Loyalty — all comply.
Stamps or points: which works better for a Spanish business?
Points per euro spent are fairer and more motivating than stamps. A coffee at EUR 1.50 and a meal at EUR 30 should not earn the same reward. Points scale to spend; stamps don't.
What is Apple Wallet and does it matter for loyalty in Spain?
Apple Wallet stores boarding passes, loyalty cards, and tickets on iPhone. With around 30% iPhone share in Spain, Wallet support is a useful UX win. Fedele, Stocard, Stamp Me, and Square Loyalty all support Apple Wallet today.
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